I help companies decide what's worth building, then I get it working.
Products, apps, dashboards and automation, built today with AI.
— ABOUT

I've been designing since 2005. I led an international design team at Capgemini, headed brand and product at technology companies, and my experience also includes work with Readdle and Adamed. I've worked on products used around the world and on tools that companies depend on every day.
That experience taught me that good products start with the right decisions. Before a single screen exists, I want to know which business problem we're solving and how people's work will change. So I start with direction, and I finish when the solution works.
Today I use AI to design and build apps, dashboards, assistants and automation. AI lets me move quickly from an idea to a working version. Experience tells me what's worth building and what's better left alone.
— SELECTED WORK
— HOW CAN I HELP
Show by:
Direction and new products
Product development
Brand and sales
AI in day-to-day operations
— LET'S TALK
Tell me what you're working on, or what you'd like to change in your company.
I'll reply with how I'd approach it and where it makes sense to start.
Get in touch







