I design products, automate businesses, and build AI into both — from concept to working software.

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I helped these brands design, test, and ship faster.

— ABOUT

I validate product ideas by building prototypes that look and behave like the real thing — with real data, real flows, and real user feedback. No disposable mockups. No guesswork. Working software you can test, demo, and build on.

AI accelerates my process — from prototyping to automations that replace manual work across teams. Twenty years of design leadership ensures the craft. The result: faster validation, clearer handoffs, and foundations built with the same discipline as the final product.

Beyond product, I now work with companies to optimize how their business runs with AI: auditing tool stacks, connecting siloed data into single dashboards, automating repetitive cross-team work, and prototyping AI assistants that answer business questions in plain language. Same AI-native methodology, wider surface area — fewer decks, more working software, faster.

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— WHAT I DO

See all work

— HOW CAN I HELP

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Product strategy & concepting

From Idea to Product

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There's a product idea but no prototype, no validation, and no clear path to v1.

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The founding team is technical but has no design partner to shape the product experience.

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Decks and wireframes aren't enough — investors and stakeholders need to feel the product.

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Hiring a full design team is premature, but the product needs senior design thinking from day one.

Products & platforms

From Product to Scale

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Stakeholders squint at static mockups and still can't tell what they're buying.

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Real user feedback only arrives after development — when changes cost the most.

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Prototypes get thrown away and rebuilt from scratch because nothing was built to last.

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Figma, code, and documentation are all out of sync — no single source of truth.

Business AI optimization

From Data Chaos to Decisions

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Data lives in five tools — no one can answer "what happened in March?" without a week of digging.

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You're paying for tools the team doesn't fully use — and you don't know which ones.

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Decisions get made on feel because the numbers sit in too many places.

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The CRM that worked at 5 people is a bottleneck at 20 — but migrating feels scarier than staying.

AI automations

From Manual to Automated

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Your designer spends hours every week resizing the same ad creatives for different placements.

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Product photos get manually generated, edited, and uploaded — and the queue keeps growing.

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Cross-team handoffs still run on email and copy-paste between tools.

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Repetitive work is eating senior time that should go into thinking, not clicking.

— LET'S TALK

I turn pain points into turning points.

What should we build today?

Get in touch

I design products, automate businesses, and build AI into both — from concept to working software.

— ABOUT

— WHAT I DO

Spark

Adamed MAIA

CARGO by OWEE

Done Deliveries

Locatick

Capgemini

TiA

Spark

Adamed MAIA

CARGO by OWEE

Done Deliveries

Locatick

Capgemini

TiA

— HOW CAN I HELP

From Idea to Product

From Product to Scale

From Data Chaos to Decisions

From Manual to Automated

— LET'S TALK

I design products, automate businesses, and build AI into both — from concept to working software.

— ABOUT

— WHAT I DO

Spark

Adamed MAIA

CARGO by OWEE

Done Deliveries

Locatick

Capgemini

TiA

Spark

Adamed MAIA

CARGO by OWEE

Done Deliveries

Locatick

Capgemini

TiA

— HOW CAN I HELP

From Idea to Product

From Product to Scale

From Data Chaos to Decisions

From Manual to Automated

— LET'S TALK