Hornisse

Hornisse, a sub-brand of TiA Systems (backed by 25 years of industry expertise), was launched to deliver modern electric heating solutions in a highly competitive market. The objective was to establish Hornisse as an independent, innovative, and trustworthy brand, appealing to both B2B professionals (installers and developers) and B2C homeowners. The challenge was to create the brand from scratch, including the name, positioning, visual identity, and all communication touchpoints, while leveraging TiA’s legacy to inspire trust.

To position Hornisse effectively, I developed a cohesive brand experience that reflects its values of friendliness, reliability, functionality, and sustainability. This involved defining a unique value proposition and creating detailed persona profiles to resonate with its core audiences. I designed a distinct visual identity, including a modern logo, color palette, typography, product packaging, and versatile brand assets that convey simplicity and quality.

The multilingual website became the cornerstone of Hornisse’s digital presence. Designed with a clean and professional aesthetic, it serves both B2B and B2C audiences by providing engaging navigation, intuitive usability, and a seamless customer journey.

I collaborated closely with the team to ensure the brand and website aligned with Hornisse’s strategic goals, delivering a robust foundation for market entry and long-term growth.

Despite being a new player, Hornisse enters the market with a strong foundation built on TiA Systems’ legacy of trust and innovation. The cohesive brand identity, multilingual website, and comprehensive brand assets position Hornisse as a relatable yet competitive company. With its modern and approachable presence, Hornisse is well-prepared to establish itself as a trusted name in electric heating solutions, catering to both modern consumers and industry professionals.