XL2

XL2, a joint venture launched by Audi and Capgemini, set out to support the automotive industry’s digital transformation by offering cutting-edge SAP S/4HANA® and cloud solutions. Combining an agile startup culture with the expertise of two global industry leaders, XL2 needed a website that communicated its innovative approach and established its position as a leading provider of IT and consulting services. The challenge was to design a digital platform that reflected XL2’s vision while providing a seamless user experience for prospective clients, partners, and employees.

As the lead visual and website designer, I was responsible for creating a unique look and feel and a modern, user-centric website. Collaborating with teams from both Audi and Capgemini, I designed a sleek and intuitive platform that aligned with XL2’s agile and innovative identity. The website featured a clean layout with simplified navigation, ensuring clarity for users exploring XL2’s services and mission.

Additionally, the design incorporated responsive functionality to cater to a wide audience across devices. The visual design emphasized XL2’s dual heritage, combining elements from Audi’s technological leadership and Capgemini’s expertise in IT and consulting. The content and layout were tailored to showcase XL2’s unique approach to digital transformation and attract top talent, SAP consultants, and global automotive clients.

The new XL2 website serves as a digital hub for prospective clients, partners, and industry stakeholders. With its modern design and streamlined user experience, the site effectively communicates XL2’s mission and value proposition. The project reinforced the joint venture’s brand identity as a cutting-edge IT solutions provider, reflecting its dedication to driving innovation in the automotive and IT sectors. The website not only met but exceeded expectations, positioning XL2 as a trusted leader in digital transformation for the automotive industry.