– BREIFLY ABOUT ME
Two decades of experience designing, branding, building and shipping digital brands and products.
Hi, I’m Luke. I design digital products, brands, and services that deliver real results. With over 20 years of experience, I work with businesses of all sizes to take ideas from sketch to screen—and beyond.
I’ve built and led design teams, reimagined complex systems, and partnered with stakeholders to turn ambitious goals into functional, beautiful solutions. My approach is grounded in simplicity, strategy, and impact, ensuring every detail serves a purpose.
Let’s create something remarkable together.
– MY JOURNEY SO FAR
Atelier XIV
Brand, Service and Product Designer
I’ve assembled together and lead a small, multi-disciplinary team of experts who craft holistic brand experiences for clients in Poland and across Europe.
- Craft and deliver design proposals and creative pitches to clients, communicate value, and negotiate project scopes.
- Create cohesive brand identities—including visual systems, messaging guidelines, and strategic positioning—for diverse clients across multiple industries.
- Lead design and development for company websites.
- Present creative concepts, lead feedback sessions, and iterate on designs to achieve client objectives and deliver top-tier solutions.
Locatick
Head of Brand & Product Design
I help build Poland’s largest Field Management Services platform (web + mobile), aiming for EU expansion by the end of 2025.
- Overhauled the proprietary Field Management Services platform (web + mobile), including the creation and implementation of a custom Design System.
- Created a Knowledge Base portal for customers
- Run on-site and online workshops, conduct client interviews, perform user surveys, and set up analytics for regular reviews to improve product usability, lead generation, and user retention.
- Completed website redesign from concept to launch and currently responsible for building out the website with new features and content.
- Currently refreshing the brand’s visual and verbal identity (in progress), including the development of a new brand positioning (buyer persona, value proposition, key messaging etc.)
- Created robust analytics dashboard to track leads, reduce drop-offs and improve conversion rate by improving customer journey.
DONE Deliveries
Head of Brand & Product Design
I worked closely with the CEO (featured in Forbes “30 Under 30” in 2022), product owners and cross-functional delivery teams to create the “next UBER” in freight forwarding.
- Streamlined the company’s internal processes (e.g. cross-department order handling) and digital tools to enhance customer experience (CX), reduce operational costs, and remove friction between departments handling orders.
- Ground-up redesign the proprietary Transport Management System (3 different platforms) including creation and implementation and maintenance of robust Design System.
- Redesigned the driver’s mobile app.
- Designed and iteratively improved company’s online B2B freight booking platform Quote&GO.
- Mapped and optimised service blueprints and end-to-end customer journeys.
- Conducted qualitative/quantitative user research and facilitated business workshops with key stakeholders across all company departments.
- Implemented YouTrack in place of GitHub and created new design to dev handover and testing process which significantly reduced new features time-to-market.
Capgemini
Head of Brand & Product Design
I’ve built from scratch, then led a 20-person, multi-national creative and product design team responsible for delivering digital products and platforms for Capgemini and its global clients. I oversaw day-to-day operations, recruitment, and business development while steering the design and delivery of all flagship projects.
- Led a diverse team of designers, developers, and creatives to conceptualize, design and deliver over 100 digital platforms and products (web and mobile), including the design of capgemini.com
- Handled team growth, performance reviews, and resource planning to maintain high-quality outputs on projects ranging from brand identity work to full-scale digital transformations.
- Led strategic pitches, presentations, and client workshops to align design deliverables with business goals.
- Drove business development efforts by scoping new opportunities and shaping design services for global markets.
Lead Brand & Product Designer
I joined Capgemini global digital agency, as a multi-disciplinary designer, working across visual identity, motion design, 3D modeling, and web/mobile projects with stakeholders all over the world. Throughout the years I continued to broaden my skillset to become a full-scope digital designer focused on delivering end-to-end brand and product design projects.
- Created and executed branding concepts, marketing collateral, and digital experiences—ranging from web & mobile UIs through to video and 3D assets.
- Collaborated with cross-functional teams to ensure design consistency and high production quality across all media.
- Guided junior designers on best practices, helping establish internal design standards and workflows.
DotPay
Brand & Product Design
At Dotpay I’ve worked directly with the CEO, CTO and the dev team to launch one of the first digital payments platforms on the polish market. I was also working closely with the marketing and sales team helping them establish Dotpay’s branding and bring the service to the market.
- Developed the complete brand visual identity system and established brand guidelines for consistent application across all channels.
- Designed a range of digital and print assets—including brochures, social media creatives, and advertising collateral—to support brand awareness and customer acquisition.
- Led the end-to-end design of the secure payments platform
- Conceptualization, wireframing, and design of the company website.
