Mercedes-Benz

Mercedes-Benz wanted to transform the fleeting excitement of online car configuration into a lasting desire to purchase. While configuring a dream car can feel thrilling, the enthusiasm often fades once customers leave the showroom or close their browser. I was asked to propose digital solutions that would sustain the emotional high of car configuration, increase conversion rates, and integrate seamlessly with existing dealer and CRM ecosystems.

I began by researching how leading brands use personalization to captivate customers long after the initial interaction. Through interviews, system audits, and technology benchmarking, I identified opportunities to leverage immersive digital showrooms, Bluetooth beacons, and data integrations (e.g., Google Maps, weather, social media) to showcase how each configured car could complement a prospect’s day-to-day life. Prototypes, user journeys, and design mockups illustrated multiple concepts—from a stand-alone “virtual showroom” accessible via a custom code, to a mobile app experience that clients could revisit any time, anywhere. Throughout, I incorporated 3D modeling, motion design, and UI elements to craft visual experiences that resonated with customers on an emotional level.

Stakeholders opted to move forward with a unique digital showroom, where each customer receives a personalized code granting access to an immersive tour of their meticulously configured vehicle. This private, shareable platform keeps the Mercedes-Benz brand top-of-mind and sustains that initial burst of excitement, even after leaving the dealership. By ensuring compatibility with existing infrastructure and business realities, the solution not only wows potential buyers but also supports shorter sales cycles and more seamless dealer-manufacturer collaboration. Ultimately, this approach helps Mercedes-Benz maintain an emotional connection with prospects, guiding them one step closer to driving home in their dream car.