I design brands with character & digital products that click.

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100+ projects launched so far for big and small brands

– ABOUT

Hi, my name is Łukasz (Luke) Migacz (pronounced: mee-gatch) and I’m a brand, service and product designer. I unite brand, website and product under one vision. I work where strategy meets creativity, crafting identities, websites and digital products that are as beautiful as they are functional.

Over the past two decades, I had the privilege to partner with founders, CEOs, CTOs, leadership, marketing and product teams locally and across the globe in a wide range of sectors—from industry giants to nimble start-ups and scale-ups.

– WHAT I DO

See all work

Locatick

Building Poland’s #1 Fields Services Management SaaS platform and mobile app

Done Deliveries

Building the “next UBER” of Freight Management and Logistics industry.

Capgemini

Building Capgemini’s creative powerhouse: from vision to delivery

TiA

Transforming online presence for sustainable growth

Atelier XIV

Helping local and global brands stand out

XL2

Designing the digital frontier of Audi and Capgemini’s joint venture
See all work

Locatick

Building Poland’s #1 Fields Services Management SaaS platform and mobile app

Done Deliveries

Building the “next UBER” of Freight Management and Logistics industry.

Capgemini

Building Capgemini’s creative powerhouse: from vision to delivery

TiA

Transforming online presence for sustainable growth

Atelier XIV

Helping local and global brands stand out

XL2

Designing the digital frontier of Audi and Capgemini’s joint venture

– HOW CAN I HELP

Show by:

Pain points
Deliverables

Design Leadership

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‍No product vision: teams work in different directions, leading to inconsistency
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Slow delivery: poor planning and unclear roadmaps delay execution
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Teams working in silos: design, product, and marketing don’t align
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Messy feedback loops: decisions take too long, lowering quality
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Hard to scale: design processes break down as teams and products grow

Brand Design

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Inconsistent branding: the look and feel change across platforms
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Weak messaging: the brand story is unclear and doesn’t connect
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No differentiation: hard to stand out from competitors
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Scattered brand assets: no structure for how the brand is used
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Low audience engagement: content doesn’t attract or retain interest

Product Design

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Confusing navigation: users struggle to find what they need
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Unclear design: pages look cluttered and hard to read
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Lack of accessibility: the product isn’t usable for all customers
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Users drop off: the experience doesn’t keep them engaged
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Too many steps: processes take too long and frustrate users

CX & Service Design

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Disconnected touchpoints: users get different experiences in different places
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Complicated user journeys: too many steps and unclear paths
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Slow customer support: responses take too long, leading to frustration
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No customer insights: the business doesn’t know what users need
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Lack of personalization: the experience feels generic and impersonal

Design Leadership

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Vision & roadmap documentation: clear direction for teams and projects
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Design systems & style guides: consistent branding and user experience
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Design sprint workshops: fast ideation, validation, and execution
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Cross-team collaboration frameworks: better alignment with product and marketing
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Scalable workflows: efficient design processes that grow with the company

Brand Design

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Complete brand identity: logo, colors, typography, and brand visuals
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Clear brand messaging: a strong, consistent story across all channels
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Marketing assets: brochures, ads, and event materials
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Brand guidelines: rules for how to use the brand correctly
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Content strategy: engaging storytelling that connects with the audience

Product Design

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Interactive wireframes: clear structure and smooth user journeys
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Design systems: consistent UI across web and mobile
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Usability testing: finding and fixing problems before launch
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Conversion-driven UX: designs that keep users engaged
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Data visualization: dashboards that make complex info easy to understand

CS & Service Design

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Customer journey maps: clear and simple user flows
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Service blueprints: a strategy for delivering great experiences
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Process improvements: making support and sales faster and easier
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Feedback systems: capturing customer input to improve services
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Omnichannel experience: a seamless journey across web, mobile, and in-person

Design Leadership

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Managing and mentoring cross-functional design teams
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Strategic planning and vision-setting for design initiatives
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Driving collaboration across product, marketing, and engineeringBrand Design

Brand Design

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Brand strategy creation and conceptualization
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Visual identity design (logo, color systems, brand imagery)
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Corporate storytelling and content creation

Product Design

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User-centered design (UCD) research and ideation
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Rapid prototyping and iterative testing
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Accessibility and inclusive design best practices

CX & Service Design

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End-to-end experience optimization for multi-channel services
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Workflow and process mapping using journey maps or BPMN
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Service blueprinting and cross-departmental process alignment

– LET'S TALK

Turning ideas into beautiful and functional solutions is my superpower.

How can I help you?

Get in touch
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